I won’t post my brainstorm map yet cos it’s handwritten and so messy haha. But anyway here’s an article to share. I also included a branch of sexual intimacy in my brainstorming.
The process was something like this: wellness could be about enriching relationships. And in the light of busy lifestyles or long-distance relationships, objects + tech could help to bridge this distance (emotional distance comes with physical distance imo!).
I think this Vibease product sums up quite well how apps + products = create a new kind of excitement in relationships.